I have very fair skin, red hair and freckles. My eyelids tend to be very red and this product covers it perfectly. I used to reapply my eyeshadow almost hourly and now my eyeshadow covers and stays all day long. This truley has been a great find!!!

Well, I am an eyeshadow fanatic and I found it really hard to find a base that lasts and holds deep e/s colors. This stuff is awesome!!! I have really oily eyelids and after maybe 2 hours....there's a crease. So I heard great reviews about UD and decided to buy it and I fell in love. My e/s applies and blends beautifully and it really makes the colors pop. I would recommend this to anyone, especially those with oily eyelids. IT'S A MUST HAVE!!!!!!!

I've tried MANY primers and always go back to this one. It goes on smooth and gives the best color payoff. The only con I had was the wand design did not allow for you to get a lot out, but they have since changed this. I don't know how well the new wand works, but if you can't get anymore out, the best thing to do is cut it open. I cut mine open (old wand) and ended up getting 2-3 more months worth of cream out. It takes a little sawing and a good knife, but it's worth it. You can store the primer potion in little sample jars or even a lipgloss twist dispenser (available online). HIGHLY recommend it. If you're prone to allergies (I am), I suggest going to a store like[...] to try it first, make sure you don't have a reaction. I had a friend who got bumps on her eyes from it.

I had high hopes based on all fhe positive reviews. I was disappointed to find that it actually was worse than the inexpensive Cover Girl face powder I had been using as an eyeshadow base. I did one treatment per eye today for a direct comparison, UD on one eye, CG powder on the other. On the UD side, the eyeshadow went on blotchy and rubbed off in patches. Several hours in, the CG side had a small crease, while the UD side had a medium size crease. [...] It was a waste of money. I'm going back to using Simply Powder, it works better.

The formula itself is great, but I can't get past the smell. I started off using Smashbox lid primer & thought I'd try this one. I was totally caught off guard by how awkward the wand is and the awful smell of the product. I'll be going back to Smashbox.

I do like the primer potion, it is the best I have tried and I have tried all the highest rated primers like mac, and smashbox just to name a few. It does make the shadow nice and bold and it last lots longer then other primers but it does start to crease towards the end of the night. I will continue to look for a better primer but for now I am happy.

need to use a really good eye makeup remover to take it off

This primer is great for everyday use. Goes on smooth and stays put all day. My eyeshadows never crease and even under my eye I have wrinkles that are filled in by this product. A must have for anyone who are really serious about a flawless makeup look.

Not as "life changing" as I was expecting, and I feel like there i hardly any product in the jar. But it does its job and makes my shadow lasts longer. I never had any issues with creasing before, otherwise I think it would have more of a "wow" factor with me.

I was SO very glad to find this product! My young daughter-in-law bought me my first tube last year. I am hooked-it works so very well. I would not go a day without this product! Thank you!!!