It stays for a long time (even leaves a stain for at least 12 hours after washing). However, the color is more like pink. I have fair skin, and this light/bright pinkish color looks cheap. The color looks like on the computer screen, but definitely NOT red at all. I bought it for party time, and it doesn't look glamorous in the electrical light environment.

I have been looking at lipsticks in the stores and can't believe the prices - even at discount stores. This lipstick was at such a good price I couldn't pass it up. I love the bright color as with my complexion, I need color. It's a very nice lipstick. Thanks you

The Really Red is gorgeous. It is a cross between a hot red and a med rose. The moist, unscented formula is great for dry, sensitve lips. I would say it is cool toned (blue) rather than orange or brown. Great for day or nite. There is the Classic Red which is also nice but the rest of the shades in this line are shimmers, too pinky, orangey, brown or dull.

One of the best red lipsticks out there of any brand. It goes on and stays on. It doesn't smear nor get on your teeth. The red is a real red and not those reds that are darker (blueish) tones. It's a nice hot red for anytime - day or night. This isn't for a woman who is shy! People will notice!

CoverGirl's continuous color lipstick in the color: REALLY RED goes with so many things I can use it with most any outfit. The red seems to blend with many shades of reds and other colors as well. It does last a long time and feels good on my lips. It is one of my favorite lipsticks of all time.