My hair is thick and straight to very slightly wavy, and I'm in the process of growing out a 1" spiked haircut. It's now down to my shoulders, but I have layers of every length and thought if I could create any curl, I'd be thrilled. I tried Biolage gel, which worked but dries stiff, before finding this. It's feather-light and can be applied in small amounts, and Voila! I have deep waves and soft, loose curls that give this straight mop of mine style and look natural. The curls last all day or all evening, and can be renewed the next day by spritzing with water and scrunching. I can't think of anything easier to use, and this shaping milk adds no weight, stiffness or stickiness to hair. Once it dries, it's like it was never there -- totally unlike a gel or hairspray -- except I'm running my fingers through curls!

I was using POTION 9 from Sebastian because its moisturizing properties and because it was not too heavy on my hair, but still did not leave my hair the way I really wanted. When it comes to perfect curls, if they are not moisturized they will get frizzy and heavy....I discovered Touchable Curls almost by mistake: I ran out of Potion 9 and needed something quick...I am incredibly happy to have discover Touchable Curls...I do not use it like in the Tresemme video though....I put it on after washing my hair and let it air dry; they look fantastic!!!!!!

I really do like this product. It makes by curls soft and more managable. I use it after I have let my hair air dry for a few minutes . I comb it through damp hair and then let it dry.

Great product. Just a little dab will defrizz curls and give curls bounce.

I love this product. I am learning to love my waves and curls , so I decided to go for products that encourage curl. This is a great Step #1 in the TRESemme curly hair line. I recommend using a small amount of Milk as a leave-in conditioner, then follow with either gel or spray.Scrunch. Don't use diffuser. Follow up anytime during the day with Reactivator. My curls last with bounce, body, and shine!

My only gripe with the product is that it is a little thin, and I use more to adequately cover my hair. But it does what it promises, and you can't beat it for under $5.

I thought from the good reviews this product would work well to help tame my hair's tendency frizziness through some "moisturizing milk" action, but it didn't help at all. I tried it lightly, in gobs, on dry hair, wet hair... nothing. It may have even made it drier. Not recommended.

Tried using this instead of a more expensive creme and was very disappointed. It really made my hair look crummy.

Use this after damp dry your curly hair. It smooths out tangles and make curls look nice. I like it. Wish it comes with a bigger size.

My son has fine, curly hair that can get fuzzy. We used to put lotion in it when he was a toddler until we found this. It separates his curls, keeps out the fuzz and makes his hair nice and shiny. I don't know how well it would work for someone with really thick, coarse curls. You would probably have to use too much to make it work well.