New. Highly defined anti-aging deep penetrating foaming UV moisturizer. Essential glucosamine complex penetrates multiple surface layers for luminous skin from within.  SPF 15, Fragrance Free.

How does Definity work?  Olay Definity penetrates up to 10 surface layers deep to help reverse the appearance of past damage coming from beneath for a look that's highly defined - luminous, more flawless. Its essential glucosamine complex hydrates to allow the natural rebuilding of skin's collagen structure and diminishes the appearance of discolorations like dullness and brown spots.

Should I choose  Deep Penetrating Foaming UV Moisturizer?  This weightless UV formula absorbs instantly for deep penetration to help restore skin's luminosity and reduce the appearance of fine lines and wrinkles, while helping to prevent future damage caused by damaging UVA and UVB rays. With daily use, skin tone appears more even as the look of color imperfections such as dullness and brown spots diminishes over time. Ideal for use under makeup. Build the Olay Definity regimen that is right for you. For details on how to build your regimen, visit olaydefinity.com

Definity™ highly defined anti-aging. The next breakthrough in anti-aging skin care for a look that's highly defined - luminous, more flawless.

Introducing Olay Definity™. High definition technology allows skin specialists to see details beneath skin's surface. Olay Definity, inspired by high definition technology, helps reduce the appearance of past damage coming from beneath skin's surface for a look that's highly defined - luminous, more flawless. It visibly improves the appearance of:

• fine lines and wrinkles
• skin discolorations, such as brown spots and dullness

What is "high definition" skin?  It is youthful looking skin with the reduced appearance of discolorations, fine lines and wrinkles. Beautiful from any distance and any angle, it is luminous, more flawless. It's beauty that begins from within skin's surface.  Before fine lines, wrinkles and uneven skin tone such as dullness and brown spots.  After 8 weeks Increased luminosity. Results show up to 78% more effective* at reducing the appearance of discolorations, while the look of fine lines and wrinkles is significantly diminished.

What is Luminosity?  It refers to the way your skin interacts with light. Young skin works like a mirror, light enters skin, and evenly reflects back to your eye, creating a glow. Over time, damage to skin diminishes the ability of light from entering and reflecting, resulting in dull skin.

What causes discolorations, such as brown spots and dullness? Melanin, the natural substance that gives skin its overall color, is sometimes over-produced in pockets of cells, causing brown spots. Hormonal changes, age, and in particular, sun exposure, can trigger melanin over-production. Resulting discoloration prevent light from reflecting through skin, diminishing youthful definition - clarity and luminosity. Dullness is caused by natural aging and the slowing of skin's renewal process. Dead skin cells stay on the surface longer, dulling skin's appearance and further interfering with light's ability to illuminate it.

How do fine lines and wrinkles affect luminosity?  As skin ages, it becomes drier ant its collagen structure breaks down, leading to fine lines and wrinkles. This uneven texture diminishes skin's ability to reflect light back through the skin to your eye, resulting in dull skin.

How can I achieve high definition skin?  Olay Definity contains Essential Glucosamine Complex, a precision technology that penetrates up to 10 surface layers deep. It hydrates to allow the natural rebuilding of skin's collagen. This process also reduces the appearance of fine lines and wrinkles. Over time, Olay Definity diminishes the appearance of skin discolorations, such as dullness and brown spots. When the skin is in better condition, its tone and texture are improved, leaving it more defined, luminous, more flawless.

Build the Olay Definity regimen that is right for you. For details on how to build your regimen, visit olaydefinity.com.

*vs. base moisturizer in a clinical study. 

Questions? 1-800-960-7925

Apply evenly to cleansed face and neck daily, reapplying as needed.  Children under 6 months of age: consult a doctor.

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