I just fell in love with this lip balm since the first one I tried, which was the cherry. I've since then tried the strawberry and vanilla and they are just as great. This truly keeps my lips soft and moisturized all day. It is never sticky no matter how much you apply and a little bit under your lipstick or gloss treats you lips to moisture for as long as your lipstick lasts. The scent is subtle and never overwhelms, in fact, it's not even noticeable after it's on for a few minutes. I have these all over the house - in my purse, makeup bag, kitchen drawer, bathroom cabinet, and night stand. I never want to be without it.

This balm is the best. I've tried many brands from Burts Bees to Chapstick, but Softlips is one of a kind. I love the thin tube, how easily it glides on, isn't sticky, NEVER leaves a residue, prevents chapping, smells great, and gives a subtle shine. However, sometimes I taste a bit of sunscreen along with the cherry flavor, and when I first got this, the menthol in it stung slightly, but for some reason it doesn't anymore. Still, it's a great product and worth trying. Next on my list: Vanilla Softlips.

My cat loves it when I put this product on before bed. She loves the smell and it relaxes her. I get the benefit of waking up to smooth lips. It is my favorite lip product on the market.

This was ok but I wasn't expecting a little menthol mixed in with the cherry. If your like me and hate chapstick with the menthol in it I would pass on it.

I love pretty much everything about this lip balm except for the fact that it does not stay on for very long at all. It smells great (in my opinion), but not too strong. It feels good, kind of slippery and smooth, not sticky. However, I found myself having to keep reapplying every half hour or so. I think it's more for looking good than deep moisturizing, but it seemed to help my lips stay moist and unchapped...as long as I kept reapplying.

This is really great to be applyied daily,its soothing and has sun protection, but the taste is kinda bad. But its easy to put up with.

A tried and true classic. I have tried MANY lip balms over the years, some expensive, and I always go back to Softlips! I love the streamlined packaging, the subtle cherry flavor, and the cooling sensation it leaves on my lips. It moisturizes without being greasy, which makes it a great lipstick base. Plus, it has had an SPF in it years before it was trendy to do so. I recommend the value pack since this is the lip balm you will constantly reach for!

I love this lip balm! It smells amazing and it feels cool and tingly on my lips. I would buy this product over and over again!