I bought this partly based on the rave reviews, but I have to say this is about the least-long-lasting lip balm I've ever tried. I like it well enough when it's going on, although the taste/scent is actually so mild that I almost wouldn't be able to identify it as strawberry! But five minutes later, I find myself needing to re-apply. Not sure if I'll buy it again.

I have extremely sensitive lips and I absolutely LOVE this product. It glides on the lips really well and smells great. It moisturizes chapped lips without making it feel too glossy and sticky. I cannot stress enough about how great this product is; it's absolutely worth the price and its quality can be compared to, or even exceed, many name branded products.

I love this product, it smell great and leaves lips smooth.

This lip balm is awesome!! I use it every night before I go to bed, and then again in the morning and it always keeps my lip uber soft. Plus, there's a ton of great flavors, like strawberry and vanilla (my faves). The only downside is that this lip balm wears off quickly. While you may have to apply it a bit more often than some other lip balms, I highly recommend it to anyone :)

Even my kids will use this one!

Softlips is a fabulous lip product. The strawberry and vanilla are my faves. It applies nicely leaving lips beautifully healthy and radiant. I like the fact that it smoothes and softens. Softlips isn't thick or waxy like other balms. This one's a keeper. My lips never looked better : )

I've always had gruesomely chapped lips and have tried a zillion brands over the years - prescription brands, hipster brands, chemical-laden brands, magical organic brands. Nothing works as well or as quickly as Softlips; I don't know why I bother trying other things! Two days after my most recent Drugstore.com order came in, I got compliments on how smooth and healthy my lips looked - from strangers! I also love the slender wand-like packaging and the fragrance varieties.

I might continue to buy this product, it really does smell very good and I like the skinny tube and SPF 20 of course. The thing with this though is that it's not a great moisturizer. You have to apply lots and you have to apply it often. I've been using it for a while and haven't gone through my first tube yet but I don't see how this can last a long time.

This is the best lip balm I've ever tried. I was loyal to Burt's Bees for a while, then I tried this and I had to get all the flavors. This flavor is my favorite, with vanilla 2nd and cherry 3rd. It smells like Strawberry Starbursts. The size is perfectly thin so that it doesn't smear outside the lip area. It has SPF 20, too. My lips stay moisturized for about 4 hours, but I like to reapply it more often since it smells so yummy. You cannot go wrong with this lip balm.

I love this lip balm! It goes on smooth and tingles when you put it on. I love that it comes in a skinny tube so it fits in your pocket better. It has a great scent that I LOVE! I love all of the other softlips flavors but this is my favorite! Definately try it!