Sometimes the department store brands rip you off. Sometimes, they charge a premium becuase they are worth it. For a drug store brand, this was on par: virtually no color. I chose Baja Bronze and it just washed right into my face unlike some other brands I have purchased - even some in the same price catergory.

WOW!! This stuff really stays on. In fact it will still be on the next morning. I've never had an eyeshadow that had this kind of staying power- EVER! This rocks!