New, Multi - Layer Cell Strengthening Daily Moisturizer
Pro - Xylane™ + Hyaluronic (L'Oreal's Green Chemistry)

Layer by layer, recreates stronger, tighter, more homogeneous skin:

• More even tone, poreless texture
• Perfectly smooth, light - reflective

Formula Essentials

• Lightweight, non - greasy
• Non - comedogenic, oil - free* 
• Dermatologist tested for gentleness

Skin Aging Discovery
Around age 30, skin begins to weaken.  To keep skin looking young, it is essential to maintain the strength of each layer.  When the surface layers are strong, skin's cells are perfectly organized and skin's surface is smooth, tight and even.

Young, strong skin = Healthy, smooth surface
Aged, weakened skin = Rough, uneven surface

Skin Genesis Multi - Layer Cell Strengthening
Inspired by the skin aging discovery, L'Oreal introduces a new generation of skincare designed to strengthen the upper layers of skin.

Daily Treatment Serum Concentrate
The first step to stronger, tighter, younger - looking skin.  This unique, crystal clear highly concentrated treatment deeply penetrates skin's surface to even skin tone and immediately tighten.  You can see and feel the difference.

Technological Innovation: Pro - Xylane + Hyaluronic Spheres
L'Oreal Research has developed patented Pro - Xylane™, a superior naturally - derived molecule so small it can penetrate skin's surface layers.  Combined with Hyaluronic Spheres, this complex boosts cell activity layer by layer to strengthen skin.

Pro - Xylane™: A Unique Ingredient

• 100% naturally - derived from an environmentally friendly process called "Green Chemistry"
• Bio - assimilable, bio - degradable
• Delivered in an airless pump to protect its purity.

Skin Strengthening Benefits

• Builds strength deep within skin's surface.  Reinforces skin's matrix to add fullness, improve elasticity and renew skin's evenness from within.
• Strengthens between skin's layers.  Helps promote healthy collagen production to fortify skin's structure and support*.
• Smoothes the surface layer.  Boosts cellular renewal to help erase fine lines, and instantly hydrates for more even, light - reflective skin.

* Based on in - vitro testing
** Within skin's upper layers

For personalized skincare advice, visit lorealparis.com

How/When To Use Skin Genesis: Use every day, AM and PM with the Recommended Daily Strengthening Regimen:
Step 1: Apply the Serum Concentrate onto freshly cleansed skin.
Step 2: Apply the Oil - Free Lotion or SPF 15 Lotion onto face and neck until thoroughly absorbed.