My hair is naturally curly/wavy with lots of frizz, also dried out, heat damaged, and color treated. Of course I want to wear it straight and smooth. This product is a huge help and really combats humidity. Normally if I go out in warm sticky weather, my straightened hair kinks back up and gets wavy & frizzy. I have tried SO MANY products, so far this is my fave!!!

I use it after shampooing and it helps make my hair stay straight and look thick. Of course, my bangs never really stay straight on humid days, but when the Canadian Jet Stream comes through - you'd think I was born with straight hair! No cons so far for me.

I have layered med-long(about 3-4 inches past shoulder ), thick, coarse and wavy hair that I am trying to grow out. Because of the texture of my hair anytime i blow out my hair, low and behold the next day my waves return, not frizz, but my hairs' body and wave. And then there I go again attacking it with the blow dryer again(which totally dries my hair out). I used to use the old L'oreal Studio Line anti frizz cream on my damp hair before I blew it out and always had shiny perfect straight hair! I am not a person who puts alot of product in my hair or likes to do my hair less than every 5 or 6 days. This product Trumps it's predecessor! Not only does it fight frizz, but it also PROTECTS FROM HEAT! This is not a spray which doesn't let you realy get the product coated on all your strands(i.e. VO5 heat defense). This is a cream(creams are not flammable) and NOT a serum(serums are flammable the last time I checked) which makes it perfect to use with my wet2straight(while my hair is wet!), and my hair comes out pin straight, shiny(which means it's obviously been infused with moisture),silky soft, smells awesome(clean and soft like high end salon shampoo-not perfumed and totaly not juvenille/edible i.e. Garnier Fructise products). I live in Manhattan, NY where there is a drugstore/pharmacy chain competing with each other every 3-4 blocks. This product is so good that when I ran out of it I desperately walked to 4 different drugstores in a 10 block radius looking for a replacement and was sad I couldn't find it. I started thinking they discontinued this product but it turns out it's such a good product it's sold out everywhere I live! So now have to wait afew days to do my hair as I ordered a few more bottles from this site so I never have to feel the void of my favorite product on the drugstore shelves again!

I have used L'Oreal Studio Heat Seeker Hot Straightening Cream for a long time. I tried many other brands and products and have never had good results with my hair after using them. L'Oreal Studio Heat Seeker Hot Straightening Cream is the best for my hair to protect against the heat of my flatiron that I use almost daily.

I use it every day to help get my hair straight, so that I'm not having to burn my hair with the straightener. I still use a straightener, but it takes a lot less time, and don't have to do as much to it.

It's the best product ever to use before blow dry. It's not sticky and hair becomes smooth, sleek and soft.

This is a great product. Love Loreal everything. Would buy again and again. Makes hair feel so good. Love it.

I got this primarily to protect my thick, slightly wavy hair from heat styling (blow dryer and/or straightening iron). It does a wonderful job protecting from heat, but is also great if I don't bother using heat styling. It smooths hair, gives it a healthy shine, and doesn't leave a residue or create greasiness as the day goes on. The scent is light and inoffensive. A little bit of the product goes a long way.

i have to say that this is my all time favorite hair straightening cream! it not only made my THICK/FRIZZY Hair super straight, it also made it smooth and shiny! and it really does protect againt heat styling (which i do everyday) it smells super good too!i think everyone should try this. it's worth every penny! i am going to buy several more to stock up!!!