For the price, I wouldn't say this was the best gloss ever but the color is very pretty on my fair complexion. It last a while compared to typical glosses and the color doesn't fade too quickly. Also, it's not sticky which most glosses tend to be and that's a major deal.

What I saw online does not do it justice - it's a beautiful color! Not too light, not too dark, Just the smallest tiny touch of sparkle enough to deflect away from vertical lines and giving a more smoother, plumper-look. In other words, perfect for us girls 49-and-holding. I have fair-coloring but think this would work for everyone. And of course, younger girls would look fine in it too but it's not an exciting color for the younger crowd, there is no flavor and the lack of sparkle may disappoint. I would recommend (to us older girls) applying a small amount of moisturizer first to make it last even longer.