I gave it one star because it doesn't clump; however, the brush is too large and the handle is too small -- it's too chunky and I ended up getting mascara above and below my eye. I hate it.

I am on day 5 of wearing this mascara. I have the waterproof version. I agree with the comments regarding the flaking - I did experience some the first application or two. Since then, it has worked like a charm and literally looked like a magazine ad on my eyes. Prior to this, my favorite was LOreals Voluminous (waterproof), but my lashes would not stay curled for more than an hour or two - the curl is held in place for most of the day with this product. I can even apply this on my bottom lashes all day and not have smear marks. My experience with most mascara is that you have to give them about a week - its just my theory, but they all seem to get better and do what they claim to do after sometime - maybe the exposure to the air thickens up the formula.

HORRIBLE!!! I was looking forward to buying this mascara because of all the hype about it on TV! And I like this new bristle brush. But I hate this mascara; Im sending it back tonight. Out off all the mascaras I have tried (and Ive tried a lot) this one flakes!!! Seriously! 2 minutes ago I look in the mirror and I find flakes on the cheeks! Waste of money

I really hated the lid's faux artistic shape, which caused me to repeatedly drop the mascara loaded brush within a matter of seconds, not just once but about four times within a matter of moments! As the brush/lid was always on the floor, I cannot vouch for the volume the brush may or may not encourage in the lashes, but will just consider this a mistake I've learned from and return to my regular mascara!

Amazing volume without any heavy buildup to weigh down my already stick straight lashes. This one is definitely a keeper!!!