great product but i dont like the waterproof formula as much as the regular one.. just goes on too gloopy..so smears and then veryyyy hard to get off at night... xoxo

I like innovative new concepts but this one is just not for practical use. The formula is good but it's the brush that sucks. The wand is huge making it difficult to use, it takes great technique not to get mascara all over you lid the first few times. The wand is very wide but the actual bristles themselves are kind of short and plastic. If you like to use it to curl your lashes backwards instead of using an eyelash curler you can forget about it. The bristles do not taper off at the ends like most mascaras do so you can also forget about using it on the inner eyelashes or your bottom lashes where lashes are naturally shorter. It' also very difficult to remove. Just regular soap and water (doesn't matter what soap you use) will not work! Must spend money on a GOOD eye makeup remover formula. Bottom line, if you have short lashes, or if you have or want curly lashes then THIS MASCARA IS NOT FOR YOU!

Have two little ones plus I work in a restaurant (think heat + sweat + oil) so I thought a water proof mascara would be perfect for me. This one is extra hard to remove! I tried Olay daily facials + Bliss lid & lash wash and it didn't take it off... even with rubbing (which is bad, I know). Hated the flakes that it left behind after attempted removal. On the plus side, it added volume and lengthened, separated, didn't clump, plus I went swimming with the kiddies (head above water at all times but was splashed, inevitably, several times; I didn't rub or wipe my face though, I just air dried) and the mascara stayed on! No smudging, no running, nothing! It was great! Bottom line: use it if you're going for water activities! For daily use, it's too much!

I decided to try this only because the kind I've used for years (CG Marathon) was no longer available in stores and a friend of mine recommended this. As others have said, the big brush is bulky to hold and difficult to maneuver in the corners. I have also had difficulty getting the mascara to actually transfer to my lower lashes without ending up with mascara on my skin. Yes, in theory the excess can be removed with a Q-tip if I do it right away but even that does not always work completely so then there are smudges. On the plus side, it does stay put and I have not noticed flaking. I've been able to remove it fairly well with Almay oil-free eye makeup remover pads. Nevertheless I intend to see if I can return this mascara to the store once I've received my order for the Marathon mascara from this site!

Despite what most reviews of this product indicate this is a GREAT MASCARA. First off, yes it is a large brush so yes you will likely get some mascara on you eyelid while you're applying it. NO BIGGIE, simply rub some ponds cold cream onto a q tip and swipe the mascara off your eyelid, very simple. Regardless of what kind of mascara or brush I use I always get some on my eyelid so that step is inevitable for me. Secondly, this product does not clump when used properly! When it is new there is too much mascara on the want so SCRAPE some off on the edge of the tube! THEN apply starting at the base with a zig zag motion moving up the eyelashes. IF, and I do mean IF it does clump just run a clean spooly brush though it or eyelash comb and it looks great! Thirdly, This product does not flake easily! I use this everyday and it only flakes if I sleep in it! and I sleep face-down! And yes is it does take a while to remove but it is not impossible! I wonder what kind of makeup remover some reviewers have been using! I use Ponds Cold cream and rub it in for a min or so and then rub gently with a tissue and it comes off. I LOVE THIS MASCARA, ITS GREAT. I reccomend curling lashes before applying this. I'll admit I don't have short eyelashes but people notice my eyelashes ALL the time and comment on them, I've even been accused of wearing fake individual eyelashes! Also, this waterproof formula actually helps HOLD the CURL! I have also tried the non-waterproof version and I do not like it, it does flake rather badly and doesn't hold curl at all. Overall This is a GREAT MASCARA, dont let people who dont know how to apply mascara, or remove it for that matter, convince you otherwise, Its excellent!

Love it! I have super straight and stubborn/stiff (hard to curl) top lashes. I use SHU UEMURA lash curler (best lash curler in the world) and I use Lash Blast waterproof and my lashes stay curled all day long! It's incredible! It totally thickens my lashes. The only con is that my lower lashes are tiny, thin, and sparse and the brush is way too big for my lower lashes so I use Maybelline Stiletto for lower lashes only (not good enough for my top lashes).

at first shocking if you are not used to seeing all those lashes, but once you imbrace them.........bam!

Now that I'm older, my lashes aren't as long, full and curly as they once were. This mascara adds lots of lush volume and doesn't "disappear" by the end of the day as most do. I noticed many reviewers are complaining about it being difficult to remove. I use Almay makeup remover pads (NOT the oil free ones) or Baby Oil and every bit of it comes off without a problem.

Brush is too big and collects too much mascara so it goes on clumpy. Then, it smudges something fierce. I don't think I've ever had a waterproof mascara smudge this badly.

I use this product when I'm going out because it really makes my lashes look much longer and fuller. I'm a mascara junkie and have tried Diorshow and Chanel Inmitible and I've found that this mascara makes my short and thin lashes much bigger. However, it is extremely difficult to remove, so I only use it when I am going out or for special occasions. I'd recommend this for those with short and/or fine lashes, but not for those who already have big lashes.