New Clean & Gentle Care

Naturally Foaming Fluoride Toothpaste*

Contains fluoride for cavity prevention, xylitol to help soothe a dry mouth, soothing aloe, and glycyrrhizin from licorice root for natural foaming. Patent Pending*

• SLS-free. Natural glycyrrhizin from licorice root provides a low-foaming experience.
• Soothing brushing experience. Contains xylitol ( from birch trees or corn), glycerin, organic aloe, and mild natural flavor
• Fights cavities. Fluoride remineralizes soft spots on teeth before they turn into cavities. 
• Gentle whitening. Silica (from sand) whitens without bleaching ingredients or harsh abrasives. 
• Sensitive to the planet. We use recycled and recyclable packaging and invest in wind energy to power our factory.
• Does not contain saccharin; artificial sweeteners, preservatives, colors, or flavors; or animal ingredients.
• No animal testing

Dear friends,
Our Clean & Gentle Care toothpaste leaves your teeth and mouth feeling clean and fresh-without using sodium lauryl sulfate. (SLS). SLS foams and disperses ingredients but for some may cause mouth and gum irritation. Our breakthrough formula uses the gentle ingredient glycyrrhizin (purified from licorice root) for natural foaming and xylitol to help soothe a dry mouth. Give it a try, and please let us know what you think.
-Kate & Tom Chappell,  Cofounders, Tom's of Maine

Questions: 1-800-For-Toms

Adults and children 2 years of age and older: Brush thoroughly, preferably after each meal or at least twice a day.

• Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing)
• Supervise children as necessary until capable of using without supervision
• Children under 2 years of age: Consult a dentist or doctor
• Children under 6: Use a pea-sized amount