Transforms dry, frizz-prone, permed or color-treated hair.
Transforms frizzy hair for smoothness and shine.

You Have:  Dry, frizz-prone, permed or color-treated hair.
You Want:  Smooth, shiny, frizz-free hair.

Pantene Pro-V Formula Helps:

• Instantly transform hair and smooth away frizz, even in high humidity
• Provide a shiny, healthy-looking style
• Protect hair from everyday styling damage

Since its inception, Pantene has been a leader in the field of hair science, developing hair-care products using state-of-the-art technology.  Our discoveries in the lab have enabled us to make advancements in hair health.  Learn how the science of Pantene works to help you shine.

Damage to individual strands is not always obvious to the naked eye.  But if you have ever noticed that your hair looks dull, is difficult to manage, or breaks --damage is often the culprit.

The good news?  All of Pantene's shampoo and conditioner systems contain Pro-Vitamins and help prevent and repair damage.  Here's how this works.

Excessive Brushing/Combing Damage
The Pro-Vitamin shampoo and conditioner systems of Pantene work to help protect hair cuticles from excessive brushing/combing damage.

Split Ends
Fraying is the result of hair wearing off the shaft, exposing and weakening the hair. Pantene Pro-Vitamin shampoo and conditioner systems coat the strands to help shield hair from damage like this.

Backcombing/Teasing Damage
Tugging in the opposite direction makes the cuticle lift upwards and eventually breaks it -- leaving strands vulnerable.  Avoid styling this way, and help repair existing damage with Pantene Pro-Vitamin shampoo and conditioner systems.

Heated Appliances
Another cause of breakage is using curling irons and other styling tools on wet or damp hair. It can boil the hair shaft, causing welts. So go easy on the heat, and protect hair with Pantene Pro-Vitamin shampoo and conditioner systems.

Made in U.S.A. of U.S. and imported ingredients.

Questions?  1-800-945-7768
or visit pantene.com
Procter & Gamble

Apply to wet or damp hair. Dispense 2-4 pumps into palm.  Rub hands together and smooth through wet hair from root to tip.  Comb through to distribute evenly.  Style as usual.  May use more or less depending on length or texture of hair. 

Styling Tips:

For Smooth Hair:  Comb through hair to smooth away frizz.  Blow-dry small sections with a brush pulling downwards with even tension.  For added straightening, smooth with creme or gel.

For Defined Glossy Curls: Scrunch serum through hair with hands.  Then add curl defining scrunching mousse (for softer curls) or curl defining scrunching gel (for more definition) to wet hair. Gently scrunch hair to encourage curls.  Let hair dry naturally or blow-dry with a diffuser.