I love Tarte Cheek Stains and I've been using them for many years. In addition to Natural Beauty, I currently have Tickled, Tipsy, Sunkissed, and Blissful. They're all gorgeous, long-lasting, and natural-looking. I purchased Natural Beauty based on my loved of the other colors. I really do like it, but it's different from what I'd hoped it would be. All my other Tarte Cheeks Stains are solid, sheer, gel sticks, and all but Blissful have clear containers. They are moist and smooth, and they take a few minutes to set; (after which they last until I wash them off). Natural Beauty is a completely different texture; it's more like an opaque cream lipstick. It's much more a "cream" blush than a gel stain. It isn't as soft and moist as my other Tarte stains, either, so it goes on kind of dry (think of putting matte lipstick on your cheeks), and it stains the places it touches, rather than melting into an overall flush. It's container is opaque, so the color seen in pictures of the product is not the color of the stain. This really threw me off, because I expected a warm-toned cherry red. Natural Stain is neutral-toned; along the lines of raspberry, not strawberry. It's probably a better color for cool-toned skin, and I'm very warm toned. While this review seems like a complaint, overall I really, really like this stain, and I would purchase it again. It's not as wonderful, for me, as Tarte's other selections, but it does create a remarkably natural looking "rosy cheeked" look on cheeks and lips. It makes me look like I just got off the ski slopes, and I'm glowing with adrenaline. It's not a sunburned look, just a healthy flush that would never been mistaken for a tan or "sunny glow." You get a huge amount of product for what you pay. This may be the perfect texture for people with very oily skin, because it doesn't have all the seeping moisture of the other Tarte stains.

I like the ease of application. Just rub and go. It is a bit brighter than the photo depicts though. Very Berry color. I tone it down with powder over it.