Again I'm disapointed by this. Bought this after seeing the positive reviews and also wanted an organic cream. First, it does not absorb into my skin, and there's a white layer over my face. Second, I am actually allergic to this despite it's paraben free and organic. Not sure what's in there. But I am not buying this again. The only pros are it's light weight and it smells decent, but it is not effective for me.

This product softens the skin and makes it feel good. It has a nice smell and is lightweight so you don't have that greasy feeling. .

I have combination skin, and most products are either too greasy or have too much moisturizer and make my skin break out, or dry out. This is great and soaks right in.

I love that this cream does not contain parabens or other icky stuff, and that the sunscreen is mineral-based. I bought this to use in the morning under my makeup. It leaves my skin a little too greasy for that, though, so I use it on my neck. It absorbs after a while (like 2 hours). The cream has a kind of sharp smell, like bitter lemon. Not bad, but not good either. I will probably use up the tube I have but will not purchase again. The search for the perfect natural face cream continues!

I previously used Kiss My Face Organics "Underage" which I loved for its coverage, natural floral odor, and non-greasy moisturizing. While this Brightening Creme doesn't have the lovely smell of Underage, it is comparable in texture and usage and actually does brighten the face (it minimizes redness as you apply it). It's great for applying before my mineral makeup. Also, for my pre-menopausal skin, it keeps it soft without feeling like a film on my face or causing breakouts. Despite the expense, a little goes a LONG way, particularly if you apply a toner right before and your face is still a little damp when you rub in the creme. (I either use KMF's Balancing Act toner or sometimes a generic witch hazel toner). So, my stock of KMF moisturizer lasts quite long if used that way. I also like the new tubes...they are simpler in design and now I never get too much or too little like I used to. Plus they also indicate the recycle symbol, so I can put them in the bin when they are empty.

I'm 43, with sensitive combo skin that can get greasy in the T-zone and ruddy and irritated on the cheeks. Allergic reactions that cause rashes and itchiness are pretty common for me, even if a product is all natural. KMF Start Up face wash has been a staple in my bath for years and my most recent purchase of it included samples of the new Potent & Pure Brightening Day Creme and Intensive Repair Night Creme. The timing was perfect because I wasn't all that happy with my current skin care regime and was looking for something new to try. So, I started that night using the Intensive Repair Night Creme (see review on that product also) and the next day I used the Brightening Day Creme. It's now been about a week since I started using it and I think it's making a big difference in my skin's tone, color, and texture. I seem to have more of a 'natural glow' than I used to. The creme goes on light and virtually odorless, it doesn't make my face greasy or itchy, and my mineral makeup powder stays much more stable than it did with other day lotions. l I like it so much that I've ordered a full size tube. It may appear to be pretty expensive for a one ounce tube but I'm very willing to pay good money for a good product. I refuse to coat my face with products full of chemicals and dyes and fragrance, so this product is perfect in that it gives the quick visual improvements of those products while at the same time staying true to the philosophy of pure healthy ingredients that are good for your skin in the long term. See my similiar review on the P&P Intensive Repair Night Creme.

I've used this for almost 2 weeks now and it's great. It has brightened my complexion and evened out my skin. Love it!