• Helps repair everyday damage to normal hair
• With nourishing wheat complex

Nourish + Revitalize Shampoo does much more than nourish and cleanse - it helps protect hair's intrinsic moisture balance from everyday damage, invigorating it with new life.  Scientific studies show that just three washes helps repair damage, proving the three key elements that give hair life - strength, softness, and shine.*

This exclusive Active Naturals® formula, infused with Nourishing Wheat Complex, is designed to feed your hair - replenishing moisture as it zeros in on the weakest part of hair - fortifying the hair shaft with protein where it needs it most.

Developed with at team of experts, including a leading dermatologist and stylist, our Active Naturals® formula harnesses the power of nature combined with advanced scientific methods, and is shown to give you the beautifully strong, healthy hair you desire and deserve.  And, because it's from Aveeno® you can trust that it's gentle on color-treated hair.

Recycle because it matters.  Please dispose of this bottle with care.

Aveeno® Dermatologist recommended for over 60 years.

Questions? 1-866-428-3366

*Nourish + Revitalize shampoo and conditioner system.

Apply to wet hair and lather with a gentle massaging motion.  Rinse thoroughly and repeat if needed.  Follow with Aveeno® Nourish + Revitalize Conditioner.