Buy It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer (Beauty.com Exclusive), Natural Medium (Light Medium) Online at Beauty.com

Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues!

Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what. The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.

More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil. For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients. Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born.

"This formula is so highly pigmented that just a little goes a long way. Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™. "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes. The skin in this area thins as we age and appears more blue, like a dark under eye circle. Concealing this area as well will make you appear instantly healthier and more youthful."

Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do. Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.

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Average Rating: It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer (Beauty.com Exclusive), Natural Medium (Light Medium) rates 4.4 out of 5 stars, from 45 customer reviews.

(45)

Made in China

by InnerBeauty [Verified Reviewer]

in Bay Area, CA on 11/14/09

Describe Yourself: Brand Buyer

Skin Tone: Medium

Bottom Line: not recommended

I really wanted this product to work. I usually use Bobbi Brown concealer but the previous reviews sold me. Unfortunately, the description doesn't state that this is made in China and it's my policy not to purchase products made there, for safety reasons. I'm sending this back.

Complete coverage

by Iris Fire [Verified Reviewer]

in Los Angeles, CA on 10/21/09

Pros: Covers Well, Doesn't Clump, Doesn't Wear Off, Easy To Apply, Goes On Smoothly, Multipurpose

Describe Yourself: Brand Buyer

Best Uses: Blemishes, Discoloration, Under Eyes

Skin Tone: Medium

Bottom Line: recommended

I really love this product. I have a smooth scar on my cheek and along with my undereyes this covers very well. It's a basic in helping me quickly smooth out my skin tone. Easy to use, small dab goes the distance so a tube goes a long way.

best undereye concealer I've used

by jbs

in colorado springs, co on 10/16/09

Pros: Blends Well, Covers Well, Doesn't Clump, Doesn't Wear Off, Easy To Apply, Goes On Smoothly

Describe Yourself: Budget Buyer

Best Uses: Under Eyes

Skin Tone: Fair

Bottom Line: recommended

I usually don't write product reviews, but this is the best concealer I've found for very dark purple undereye discoloration (hereditary). Wish I had found it sooner; I've tried many other brands. Will definitely purchase again!

Dream Concealer!!!!

by Mfeld418 [Verified Reviewer]

in Tarzana, Ca on 10/11/09

Pros: Blends Well, Covers Well, Doesn't Wear Off, Easy To Apply, Goes On Smoothly

Describe Yourself: Brand Buyer

Best Uses: Primer, Under Eyes

Skin Tone: Fair

Bottom Line: recommended

This stuff is amazing!!! I have been looking for the perfect concealer and until this product I didn't think it existed!!! For my age, I already have dark circles (that can not be covered up with concealer, even though they aren't that bad). But this stuff covers it so well!!! At first when it came out of the tube I was freaking out that it was too dark but it was perfect!!! You only need a little amount. This is so worth[$]!

Love love love

by RB

in Boston, MA on 10/11/09

Pros: Blends Well, Covers Well, Doesn't Clump, Doesn't Wear Off, Easy To Apply, Goes On Smoothly, Multipurpose, Only need a little

Cons: Pricey

Describe Yourself: Brand Buyer

Best Uses: Age Spots, Blemishes, Broken Capillaries, Discoloration, Under Eyes

Skin Tone: Fair

Bottom Line: recommended

This is a great product. I bought it on a whim and I'm glad I did. The tube is good sized and you only need a tiny bit so this product will last a long time. It works best if you apply with a sponge (I like the pink beauty egg) or a brush but you certainly can use your fingers too. For best results use moisturizer first. Long lasting, great coverage, great consistency, and while it was pricey it does last forever.

The BEST concealer I've EVER used!!!

by Niki

in Palos Hills, IL on 9/23/09

Pros: Blends Well, Covers Well, Doesn't Clump, Doesn't Wear Off, Doesn't crease, Easy To Apply, Goes On Smoothly, Multipurpose

Describe Yourself: Budget Buyer

Best Uses: Blemishes, Under Eyes

Skin Tone: Medium

Bottom Line: recommended

I have really dark undereye circles from being Mediterranean, so I've been searching my entire life for a concealer like this. A little bit goes a long long way! I use it primarily for under the eyes, but have used it for blemishes too. It goes on smooth, covers completely, brightens my eyes a bit, and DOES NOT crease! Although, I wonder if the oilier your skin is, the more probable that it'll crease. But it doesn't happen to me, so... The coverage is fantastic and it stays on all day long! I normally don't buy expensive products, but I would never skimp on concealer and this wasn't even breaking the bank! Since you use so little on the few spots you use it on, it'll last forever!

great concealor

by anon

in Southern California on 8/31/09

Pros: Blends Well, Covers Well, Easy To Apply, Goes On Smoothly

Describe Yourself: Budget Buyer

Best Uses: Discoloration, Under Eyes

Skin Tone: Medium

Bottom Line: recommended

Use this for my very dark under-eye circles... works great, covers 95% of the discoloration. A tiny amount does the trick -- you will have a lot of product lasting you probably close to a year. I definitely recommend this to everyone.

Good Product

by TruthTeller [Verified Reviewer]

in Altus, OK on 8/29/09

Pros: Blends Well, Covers Well

Cons: Dries Out Skin, Settles In Creases

Describe Yourself: Budget Buyer

Best Uses: Broken Capillaries, Under Eyes

Skin Tone: Fair

Bottom Line: recommended

I have really dark circles under my eyes. I had searched for products to help make them disappear. This product is really great on coverage, however because of the consistency I usually mix in a dab of moisturizer as well. With the moisturizer it doesn't set in creases as bad. Overall really good product.

Not that amazing

by noveliser [Verified Reviewer]

in London, UK on 8/29/09

Pros: Covers Well, Easy To Apply

Cons: Dries Out Skin, Settles In Creases

Describe Yourself: Brand Buyer

Best Uses: Discoloration, Under Eyes

Skin Tone: Medium

Bottom Line: not recommended

This does cover dark circles well, but unfortunately, it gave me under eye wrinkles I didn't have before and made my under eye area look dry.

Lives up to the hype!

by MM

in Hawthorne, NY on 8/26/09

Pros: Blends Well, Covers Well, Doesn't Wear Off, Multipurpose

Describe Yourself: Budget Buyer

Skin Tone: Fair

Bottom Line: recommended

This concealer is very effective and lives up to the hype I have been hearing. I was ready to be disappointed, but to my delight it truly does work. I find it much like an eye cream and concealer in one. It is very opaque so wherever I apply just a tiny spec amount will blend and cover fully. I am thrilled and will recommend to other gals.

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