I like this mascara because it is natural with vitamins/nutrients, so it is obviously not harmful for your lashes. This is good because constant use of mascara(s) hurts lashes, making them weaker, not as thick, and not as long. This one is great for everyday wear, and thats great for someone like me; someone who doesnt leave the house without mascara! The CON is that it doesnt not lengthen as well as those 'harmful' mascaras. It also seems to clump up at times, or in certain areas. I am willing to deal with the CON, as long as this mascara conditions my lashes while still doing what a mascara is supposed to do!