Natural Antiplaque
Contains xylitol to help prevent plaque, zinc citrate to control tartar, and silica for whitening

What is Natural Care?
Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits and encouraging our employees to donate 5% of their paid time to charitable organizations; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals.

Xylitol fights plaque.
Xylitol is a natural ingredient derived from birch trees or corn which helps in the prevention of plaque buildup.

Zinc citrate controls tartar.
Zinc citrate is derived from zinc, a naturally occurring mineral, and helps control tartar build up.

Silica whitens teeth.
Silica, derived from sand, improves cleaning and removes stains that form on your teeth over time, making your teeth whiter.

Fluoride-free formula.
Some people do not want fluoride in their toothpaste. We produce our Antiplaque Tartar Control plus Whitening Toothpaste without fluoride because we respect our customers' diverse needs and interests.

Take the five-day flavor test.
Our natural flavor comes from pure peppermint oils. It is never artificially sweetened with saccharin (400 times sweeter than sugar), so give your taste buds a chance to adjust. Use Tom's for five days, then try your regular brand. We'll wager you'll stay with the clean, refreshing taste of Tom's.

Dear Friends,
When we founded Tom's of Maine in 1970, we based it on the idea that nature has answers to our everyday needs. Over the years, our team of herbal experts, dental health professionals, and scientists has proven our original belief: ingredients from nature really work. What makes our products so effective? We use natural ingredients in innovative ways without adding anything artificial. From toothpaste and mouthwash to soaps and deodorants, we think you'll enjoy the effectiveness and natural flavors and scents of our products. Please let us know what you think!

Tom & Kate Chappell
Cofounders, Tom's of Maine

Tomsofmaine.com

Naturally, it works.™

This product does not contain saccharin; artificial sweeteners, preservatives, artificial colors, or flavors; or animal ingredients. No animal testing.

Uses: Helps prevent plaque and tartar buildup.

Directions: Brush thoroughly, preferably after each meal but at least twice a day, or as directed by a dentist or physician.