DuWop has unlocked something new!  Private Red, a color-changing lipstick that morphs into each woman's personal red, is the first of its kind to transform a single red shade into an endless variety of hues.  This silky lipstick goes on smooth, and the rich pigment changes within five minutes to leave behind the ultimate perfect red.   

Private Red's proprietary formula includes a blend of three naturally derived pigments - annatto, hibiscus, and henna - and the technology behind the classic "mood lipsticks" of the seventies to provide a vibrant red shade that adapts to suit each individual's coloring.  Annatto lends a rich pigment base, while hibiscus flowers offer gentle antiseptic properties, and henna leaves behind a long-lasting stain.  Additional hydrating ingredients such as beeswax, caster oil and Vitamin E keep the lip color lightweight and emollient.

Red is a stunning classic, but it can be the hardest to wear.  Private Red offers a provocative answer to the question, "what is my best shade of red?" without the hassle of selecting the perfect shade from amongst an endless sea of choices.