Just a regular shampoo, nothing special to be the most popular.

Cleans well with out irritating my scalp. No longer able to find it in any local store. Glad to find it here!

this shampoo is not too heavy or too wimpy. I like the scent and it moisturizes very well - my hair is a little on the dry side

My hair is long and straight, and is typically soft, shiny, and healthy looking. I tried this shampoo (with conditioner), and it made my hair very dry, dull, not soft at all, and my ends looked terrible. I gave it three chances, using another shampoo in between, and it was the same all three times. The smell was nice and it seemed like it was cleaning my hair, so I wish it had actually added the moisture and shine. Instead, it's so bad that I will likely throw the rest away. I won't keep using a product that makes my hair look worse!

I use this shampoo about 3 times a week. It leaves my hair clean and with body and stays great till the next shampoo. I wish I could get the conditioner that was clear like this one you use to have.

I have semi-wavy thin hair. My stylist told me I had to worry about build-up, so I tried this product after reading other reviews. This product is great! It leaves my hair squeaky-clean...LITERALLY! I use it daily, nix the conditioner, and use a light leave-in conditioner instead. My hair is no longer weighed down and it stays clean longer. I used to have to wash at least daily, now I have two days worth of clean hair! Plus the price is amazing. Will buy again and again!

I was buying $25 tubes of salon shampoo to get more moisture as I washed but this does just as great of job in moisturizing my hair each time I shampoo with it...I'll never pay that much again!

It is great to remove the build up from hard water.

After years of having oily skin and hair, I'm now old enough to need some moisturizing. This shampoo and the matching conditioner are great!

Apply to wet hair. Lather and rinse thoroughly Repeat. It gently cleanses and provides added moisture to improve dry, damaged hair.