For the first time ever, L'Or�al Paris introduces an ultra intense eye shadow that lasts from day until dawn—a full 24 hours.
Intense, maximized color
Luxurious powder-cream texture
24-hour long-lasting hold
Waterproof, crease resistant, fade resistant
This revolutionary formula fuses the ease of a powder with the velvety caress of a cream to create a unique hybrid that glides on effortlessly. And with its unique technology, your eyes are enhanced with pure, magnified pigment. Make a lasting impression without batting an eye. Introducing 6 gorgeous, new shades: Gilded Envy, Always Pearly Pink, Silver Sky, Purple Priority, Burst into Bloom and Timeless Blue Spark.
Warnings
Flammable until dry. Do not use near fire, flame or heat.
Comments about L'Oreal Paris Infallible Eye Shadow, 758 Purple Priority, .12 oz:
This is a matte shadow, YAY! It does have a slight blue shift but Im glad it is not sparkly. I can't use purple shadows that have red in it, it irritated my eyes so Im glad I picked this up. This is very pigmented so you don't need to pack this on. I use my ring finger, (brushes pick up too much product) and pat it on. Pops out the green in my hazel eyes. I don't think it is limited edition, but I see it at Wal-Mart and CVS as part of the permanent line. This is the one I exchanged for as Gilded Envy was way too sparkly for me.