L'Oreal Paris Advanced Haircare Smooth Intense Ultimate Straight Straightening Shampoo 25.4 fl oz (750 ml)

Straight Hair Begins Before the Heat

• Formula Reacts with Heat Promoting Maximized Straightening Effect
• Helps Prevent Damage on Contact with Heat Tools
• Helps Relax Strands from Root to Tip

Helps start straightening strands in the shower - so you'll spend less time with damaging styling tools.  Locks are soft as silk from root to tip.

Massage into wet hair, lather, rinse.  For more intense straightening result, follow with our Smooth Intense Ultimate Straight Pre-conditioner, Conditioner and Straight Perfecting Balm.