Healing, anti-bacterial whitening properties with pure extracts of wild mint and lemon.

The distinctive color and texture of Fresh Umbrian Clay Toothpaste result from a high concentration of pure white clay (argilla bianca), which imparts the toothpaste with qualities that are valuable for daily dental care and oral hygiene. When used on a regular basis, the toothpaste controls the build-up of plaque and produces visible whitening action without damage to the tooth enamel. As a natural pain reliever, Fresh Umbrian Clay Toothpaste is especially helpful for people with sensitive and/or inflamed gums.

To enhance the flavor of the toothpaste, Fresh Umbrain Clay Toothpaste combines white clay with pure extracts of lemon and wild mint. The toothpaste is free of artificial whiteners, colorants, binders, synthetic flavorings, preservatives and sodium laureth sulfate. The use of natural ingredients results in a pleasant tasting toothpaste that combats bacteria and provides powerful antiseptic action.

Fresh Umbrain Clay Toothpaste is made with pure white clay from the Italian town of Nocera Umbra. The healing and restorative qualities of the clay have been documented since early civilization, making it one of the earliest known medicinal and cosmetic ingredients. The discovery of white clay tablets inside tombs of Etruscans in the 6th century B.C. suggests that white clay possessed mystical meaning for this ancient civilization. As early as the 1500s, doctors, scientists and naturalists acknowledged white clay as a natural remedy to heal skin rashes and acne; treat insect bites; relieve muscular pain and improve oral hygiene.