All I know is that I don't lose as much hair when using this product. It doesn't have SLS in it which you can be allergic to and not even know it. Hmmm, significant hairloss from commercial hair products!

I read where people said this shampoo did not lather, and of course it does not lather all that well, because it does not contain sulfates which damages your hair and is a degreaser used to clean engines in cars and it is why some shampoos lather alot. This is not a good thing. Try not to buy shampoo with sodium lauryl sulfates in the shampoo, it may not lather as much, but it is better for your hair and it will still clean it.

I liked this ok. We have really hard water and I got decent lather. And the smell didn't bother me at all. I have really long hair and I felt like this actually weighed it down a little to much, my hair wouldn't hold a curl. It does make my hair feel hydrated and look shiny. I'll probably try something else next time but I will use all this up first.

This product is not my favorite, but well worth the price. Smells great, volumizes hair somewhat, and no harsh chemical smells at all.

I am using Kiss My Face Big Body Volumizing Shampoo and also the Big Body Volumizing Conditioner. I am happy with the results of both products. Very good lathering, nice scent, and rinses out well. Recommended!

Disappointed with this product. It states it's a volumnizer, but not for straight, fine hair. If anything it leaves my hair limp and greasy.

I am very satisfied with the way this shampoo fills out my post menapausal hair to get that young and healthy full headed hair look. Best of all its not tested on animals so I can feel good about using it and not have to compromise my values in order to look good.

My husband did not enjoy the scent at all. I can't say that I like the scent much either, but it is tolerable. It cleaned my hair, but there just isn't any lather. The lack of lather is initially a little discomforting. It seems as if it is not doing anything, but once my hair was dry it was soft and clean.

I use this daily. I have thin straight 'mousey' hair. It with the conditioner gives my hair body, looks thicker, holds a curl all day. I LOVE them both.

I have tried other shampoos for fine, thin hair, but always go back to this one. It consistently gives clean, healthy, fuller hair without drying my hair out or making it look dull. I use the Big Body conditioner with it too. The smell is herbal & I love it. I do wish you got more in the bottle, as I run out of shampoo rather quickly, but it's not too pricey & is worth it!