Calcium Helps Remove Plaque.  Fluoride Helps Prevent Cavities.

Contains calcium and silica for gently cleaning teeth.

"Dear Friends - Tom's of Maine is pleased to introduce Silly Strawberry Fluoride-Free Toothpaste for children.  We use calcium and silica to gently clean, and our delicious real fruit flavor appeals to your child's taste - not artificial sparkles and bubble gum flavors.  With Tom's of Maine, brushing is an experience you'll both enjoy!  Please let us know what you think." ~ Kate & Tom Chappell

Fluoride-free - Some parents feel their children get enough cavity-fighting fluoride in the foods they eat and the water they drink, and so don't want fluoride in their child's toothpaste.  Other parents want to avoid fluoride altogether.  We produce a fluoride-free toothpaste because we respect our customers' diverse needs and interest.

What is Natural Care?
At Tom's of Maine, Natural Care is a way of life that guides what we make and all that we do.  Our Natural Care products are made out of respect for you, your environment, and community.

This product contains no triclosan, no saccharin, no artificial sweeteners, no artificial preservatives, no artificial color or flavor and no animal ingredients.
Tom's of Maine products are tested for safety without the use of animals.

Vegan

Brush thoroughly, preferably after each meal but at least twice a day, or as directed by a dentist or physician. Children under 2 years of age: consult a dentist or physician.