Bogus....I have tried several times and is no more effective than a sugar pill or placebo. I have had better results with two other pills, NAC and OLIVE OIL, which seem to help a lot more. All hype and marketing in this product.

Right after a 3-hour flight filled with kids, I started to feel the telltale signs of a cold, so I gave this stuff a try. I was mildly ill for several days. I don't know whether this stuff prevented me from getting worse or whether it's just a well-marketed placebo, but I'm giving it a 4 because it tasted better than I expected. It doesn't really taste particularly good, but there are many medications that claim to have "orange flavor" without tasting like orange at all.

Did not harm me (other than financially), but did not prevent or shorten a severe cold when taken as directed at first hint of symptom (for me, that's a funny taste in the back of my throat, which I know will be followed by a sore throat within 12 hours, then by other symptoms). Perhaps it has a placebo effect that works for some people but not others. It did nothing for me, so I wouldn't buy it again.

This stuff really zaps away the germies! I took it the minute I felt a sore throat coming after my flight from LA to NYC, and I haven't gotten a cold yet!!! Plus, the effervescent tabs make taking it so much easier; I hate tablets!

I wish I could give Airborne 6 stars! I'm a nanny so runny noses follow me everywhere I go. The TV ads may seem lame, but the product stands up on it own. Flu season whipped though the Midwest, and flu shots became harder to find than a snowy day in Cuba. My only resort was to build up my immune system and say a prayer. During the last three months, I've been flying between the States and Europe. I've taken Airborne before I fly, but also at the first sign of an impending cold. I've made it though with out a single sneeze or cough! Honestly, over the last eight years as a Nanny I'm lucky if I've remained cold free for an entire week. It is now my mission to convert all those I know to the way of Airborne. No more stuffy head colds or medicated workdays...the best money you'll ever spend!

Airborne WORKS! I began using it six weeks into a flu bout (I'm diabetic and my immune system is weak) and at once my symptoms subsided over a span of just a few hours, after weeks of fever, chills, cold sweats, and crushing fatigue. My husband has used it during my illness to prevent himself from getting sick, and so far he has been fine. Every time he felt himself succumbing to flu symptoms he took another tablet, and each time he recovered in hours. Trust this stuff; it REALLY WORKS!

Does exactly what it says, and doesn't taste too bad either!

I highly recommend this product. Over the last month there were two occasions where I was sure I had caught a cold. The first time, I started getting tightness in throat, sneezing, runny nose, etc. I took Airborne religiously every 3 hours during the afternoon and evening. The next morning, my symptoms were GONE! I was able to ward off another cold same way just a few days ago after traveling. This stuff REALLY WORKS!

My husband took this product and said that within 24 hours he was feeling 75% better. I will continue to purchase this.

I've used Airborne at least a dozen times over the past few years. I have to admit that it really, really works! You have to take it at the very beginning of a cold - first throat tickle is best- but it usually heads off the cold, or at the very least, cuts the duration of the cold into less than 1/2. I highly recommend this product. It has gotten me through many a cold season.