I apply this stain on my cheeks before putting on foundation for a natural blushing look and it lasts all day & night. Color also last much longer than a lipstick or gloss on lips. I use Cupid's Breath color for a natural look.

The best lip stains on the market and I've tried them all. This color is a beautiful *my lips but better* look with a slight coral tint. I find the coverage wonderful and you can always add another layer for more vibrancy. I wouldn't be without these stains. They are a pleasure to use and leave lips glowing with gorgeous color.

I'm blonde/blue eyed/fair skinned. Read recommendation on this and thought I'd give it a try. Glad I did-easy to use. WONDERFUL NATURAL LOOKING BLUSH-Like I've got nothing on.

I have this in another shade, but didn't like it. My niece bought "cupid's breath", tried it...and HAD to buy my own. It's natural...beautiful. I always look "naturally" peachy with this on. It's easy to use and long lasting. Great buy.

This is my all-time fave, and I have a lot of cosmetics...simply wonderful. Beautiful blue-red hue of gel stain that doesn't dry out lips, and lasts very well! The best stain out there that I have used to date!

This stuff is awful and expensive, to boot. My regular (Lancome) lipstick...which is not touted as a stain, leaves more color on my lips. Not recommended. WASTE of money. Try LORAC instead.

I have never written a review for anything, but I was shocked that there are no reviews for this, so here goes. This is the BEST cheek stain! I have tried different cheek stains for years, and was never satisfied till I tried Vincent Longo. I started out with Benetint - too watery and difficult to blend. Tried a few others till I found Vincent Longo about 4 years ago and loved it. But, I was swayed recently when I read the reviews for the Tarte stains, so I got some. NO CONTEST! The Tarte stain is so sticky, and STAYS sticky on your face for hours! Also, the color choices are not nearly as natural. So, finally, I have happily returned to Vincent Longo - and I feel guilty for straying. I have fair skin, and the Cupid's Breath is just perfect. It blends so easily and leaves my skin soft and natural (like I have nothing on!). And it stays on all day. And don't be fooled by the size of the tube - it lasts for so long. If I could only have one thing in my makeup bag, this would be it.