Blow-drying serum-cream

• Advanced technology creates optimal smoothness for the hair
• A conditioning agent smoothes coarse, unmanageable hair
• Polymers provide manageability and control, while maintaining body
• Decreases styling time while silicone helps to maintain exceptional shine

By Stylists
For Stylists

Made in U.S.A.

Exclusive to your professional hairdresser

Additional Product Information:

We are not associated or affiliated with L'Oreal and are not a licensed retailer of L'Oreal.  L'Oreal guarantees this product only when sold through authorized retailers, and cannot guarantee the authenticity of any product sold by an unauthorized retailer.  We cannot guarantee that this product is covered by any manufacturer's warranties or eligible for any manufacturer's rebate.  If the UPC codes or other tracing codes are missing from any product container of a L'Oreal product, please retain your purchase receipt to assist in the tracing of that product in the unlikely event it is defective.

Apply smoothing serum to clean, towel-dried hair.  For straight styles, continuously brush with tension while blow-drying until hair is completely dry.  To smooth and defrizz curly hair for natural styles, apply a generous amount throughout hair and air-dry.