This unique moisture-rich formula is free of harsh colour-stripping sulfates and salts. It pumps up your fine, limp hair and keeps the colour fresh. Our potent AntiFade Complex™ protects against colour fade.
100% Vegan. Not tested on animals. Available Only at Fine Salons & Spas
Made in USA
Additional Product Information:
We are not associated or affiliated with Pureology Research LLC and are not a licensed retailer of Pureology Research LLC. Pureology Research LLC guarantees this product only when sold through authorized retailers, and cannot guarantee the authenticity of any product sold by an unauthorized retailer. We cannot guarantee that this product is covered by any manufacturer's warranties or eligible for any manufacturer's rebate. If the UPC codes or other tracing codes are missing from any product container of a Pureology Research LLC product, please retain your purchase receipt to assist in the tracing of that product in the unlikely event it is defective.
If you need a daily shampoo that won't wreck your color-treated hair and you have a little extra money to spend, Pureology is a great option. It will clean your hair without stripping it ...Read complete review
If you need a daily shampoo that won't wreck your color-treated hair and you have a little extra money to spend, Pureology is a great option. It will clean your hair without stripping it of moisture or color - if you use it every day. This is not an ideal choice if you don't wash your hair daily, since it doesn't really get hair squeaky clean.
On a purely aesthetic note that has nothing to do with how the hair will look, this shampoo smells wonderful. It's a floral oriental fragrance, and I love it when a hair care product can pull that off. It's a little strong if you're fragrance sensitive, so be aware of that; but if you're not, this is a lovely scent that will last all day.
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Most Liked Negative Review
Doesn't do much for volume...but
This is a nice shampoo, however, it doesn't really do much to volumize my hair. I have thin, wavy hair that I can easily straighten out with an iron. It's gentle enough and...Read complete review
This is a nice shampoo, however, it doesn't really do much to volumize my hair. I have thin, wavy hair that I can easily straighten out with an iron. It's gentle enough and smells great, but again, doesn't volumize - it doesn't necessarily weigh my hair down either, just doesn't pump it up!
Comments about Pureology Antifade Complex Purevolume Shampoo, 10.1 fl oz:
I tried a sample of the shampoo and it seemed to work well, so I bought the shampoo and conditioner. After the third day, my hair was very heavy and unmanageable. My hair is thick and coarse and after using this shampoo and conditioner, it had no shine or body. These products are not for me.
Comments about Pureology Antifade Complex Purevolume Shampoo, 10.1 fl oz:
A great volumizing shampoo with a very good color guard system. Really seems to keep my light blonde hair from fading out as fast as most others. Bottle design makes it difficult to squeeze out the last of the product, however.
