At the heart of NARS is François Nars' mission to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics. An iconoclastic philosophy, Nars believes there are no rules when it comes to beauty; whatever makes you look and feel good is right. NARS has the ability to be many things to many people: a stylish accessory, a guilty pleasure or a makeup wardrobe staple, but it's a certain allure imparted by François Nars that makes NARS a state of mind and a lifestyle brand for the future.