driven by her passion and her innate ability to key in on the hottest shades, essie weingarten established essie cosmetics in 1991, launching her products in vegas. from there, she and her partner max sortino created a wildly successful nail care empire.

in the footsteps of cosmetic giants before her, essie created her line slowly, starting with just 12 shades and 3 nail treatments. today, 4 of the original 12 colors are still hot sellers including: baby's breath, blanc, and bordeaux.

beauty professionals find essie's chip-resistant formula, outstanding durability and fashion forward color selection far superior to anything else on the market. top nail techs, models, editors, and celebrities such as madonna, sharon stone, and cindy crawford are among essie's biggest fans. essie introduces 4 new collections a year seasonally and the line includes over 200 shades.