Created. Tested. Photographed. At Smashbox Studios L.A.

It all began when brothers Dean and Davis Factor–two unique entrepreneurs and great-grandsons of makeup legend Max Factor–created Smashbox Studios in 1990. With a slew of A-listers passing through the studios daily, Dean and Davis were often asked to develop makeup that met the demanding needs of a shoot. So the two combined their talents–Dean, a business guru with an MBA, and Davis, a leading celebrity/fashion photographer–to launch Smashbox Cosmetics in 1996.

In the years that followed, our expertise in photography, fashion and beauty have turned Smashbox into a hub of culture. Our studios have served as host to Mercedes-Benz Fashion Week in L.A. and countless high-profile media events.

Today, our state-of the-art facility is still inundated with the most sought-after photographers, celebs models and makeup artists. This means we’re always swapping insider tips, tricks and trends directly with the pros. Best of all? We share. We believe knowledge truly is a beautiful thing, and ours is just too good to keep to ourselves. From demystifying application to finding quick fixes, we’re inspired everyday to create innovative products for everyone, everywhere.