My skin tone is quite fair - not pinkish or yellowish - a shade right about in the middle of the two. Anyways, it's pretty difficult for me to find the right shade when it comes to concealers, not to mention at the right price. I've tried many (ending up disappointed), but find this to offer great coverage, lasts long, blends well, waterproof, and, best of all - it's the right shade and has the right price tag. Definitely my default concealer choice. Also, I have quite sensitive, acne-prone skin, yet this does not give me a pizza face the next day;)

Every lady in the house loves this product. Used very often [...]

I thought overall it was pretty good...its a little thick and clings 2 dry skin and it definetly isnt waterproof but it matches my skintone well and stays on for most of the day so there are definate pros and cons

This cover-up stick was too orange in color for anyone's skin tone. It also looked flaky and horrible on a blemish. It was stiff and hard to blend as well. Don't waste money on this cover-up.

Good for covering up, but left my face oilier and shinier. Had a horrible breakout right after use! Stick with CoverGirl powder concealer

I really like this concealer. It covers all blemishes & imperfections very well. It has a thick consistency, so it doesn't "melt" on my face, but "clings" to the blemish and stays on for a very long time. Once again, very good product. Worth giving a try.

I have had horrible acne since I was 13--and I'm now 30. I was even put on Accutane 3 times because of it. I spent YEARS with an orange face from other concealers, and YEARS with makeup either caked on or rubbing off. This is one of the few products that actually works as long as it's applied with a sponge and followed up with mineral makeup. I also like Maybelline's True Illusions Undetectable concealer (also applied with a sponge and followed with translucent powder). I do not use base makeup with it.

It was a little oily and thick, but it holds well. It didn't stay on after an amusement park water ride, but that's ok cause it's easy to carry with you.

It doesn't cover my dark circles that well, but it does cover other minor blemishes on my face. It does last quite a bit, but I will not be buying this product again.

Have had a problem for many years with dark circles under my eyes. I have tried numerous beauty products, some more expensive, some less, and I have been very pleased with this product. You can use it alone, or use it first and then apply your liquid makeup or another liquid concealer on top. It stays in place, and works well with someone who also has fine lines.