I've always had trouble picking out the right color for my face makeup, so this type of product is great. I did try one other kind that had only one "color" and it didn't really cover. The Almay goes one better by having Light, Light-Medium and Medium. It's easy to apply and looks great.

I am really impressed with the quality of this product. My skin requires medium to full coverage of makeup, and when I use this as a base and add a thin layer of powder foundation on top, I get perfect, natural coverage (as opposed to when I would use mineral foundation exclusively, which would always look cakey). I am pleased that one tube lasts a long time- you only need a couple of drops and BLEND very well:) The sun protection is an added bonus.

I am responding to a gal who said if you have acne this doesn't cover. Has she tried the Almay Smart Shade Concealer? That is a fantastic product. I've used a lot of concealers and this is the best one I've ever used. It really sets itself so that applying the foundation doesn't remove it. I always use it before applying foundation. I'm so impressed with the makeup and concealer that I'm going to order a couple of the Smart Shade Blushes.

The only thing unique about this product is that the color is contained in granules instead of being premixed. So when you rub it, the granules are mixed into the white base and the color is released. The color does not "transform" and can't even be controlled by how much you rub it like I expected. Bottom line: it's an ordinary foundation that only comes in few colors, and you can't see what color it is until after you put it on. If you like this product, better stock up because I doubt it will be on the market for long.

It comes out in a weird whitish shade and then you put it on and can watch it change color!

This product is easy to use and covers well with little product

This product works really well and it does match your skin tone, but.... If you have any acne at all this doesn't cover it. You will have to use a concealer. But all in all it's a great Foundation.

I have fair to light skin with a tan in the summer. blonde hair and blue eyes. Pinkish undertones and alot of acne hyperpigmentation (hard to cover although i feel I've mastered) I use cetaphil cleanser and then use Saving Face..a tanning lotion for the face. Its great not greasy at all and i think thats the key for good makeup coverage and those of us with acne prone skin. I then use the light version of loreal mineral concealer on my imperfections. I then use the almay and it does take a while to blend in. I put my makeup on in natural sunlight. after that, there can be some spots that are darker than my actual skin so i put a little more concealer on in those spots and blend..it seems to work really well. with natural looking coverage and a luminous glow. no one product will make you look fabulous. experiment! I am very happy with this product mainly because it eventually blends and doesnt look like makeup at all. oh yes..and touch your face with some transluscent powder. i just use covergirl transluscent medium. yep.

The first time I bought this product it was great, the second purchase is not. Somebody cheapened the fomula in the meantime.

I bought this product because I was curious, and to be honest I wasn't expecting much. However I was impressed. I have light skin but with olive tones, and I've yet to find a foundation that doesn't make me look orange. The light-medium shade was just right and does an amazing job of matching my skin tone. The coverage is pretty sheer so if you have problem skin it might not work well for you, but if you want a sheer foundation, it is just right.