I love this bronzer. I actually just started bronzing not too long ago and I like the color I get from this product. You can apply a very small amount for a natural and subtle look or use more for a fun bold color. The less you use the more natural, but sometimes there is nothing natural about makeup, especially when you want to be noticed. What I like about the product that is as it fades off during the day, there is still enough to notice it and looks even that much more natural. Easily applied and blende with a Kabuki brush. What i like to do is apply product to forehead, nose, cheeks and chin, then take my brush and and blend all over so that I have the darker color where I originally applied it, but a tiny hint of color all over for a natural look, very good for sunny days.