This is my favorite brand of toothbrush. Soft on the gums and cleans the teeth/gumline well. *Remember to change your toothbrush after a cold!

Bristle portion of this toothbrush is great. The handle all the way to the head has ridges and texture that can be abusive to the insides of your cheeks or damage your pallette if you are not carefull

Bristles are too hard to be labeled a "Soft" toothpaste.

Excellent toothbrush. Great quality. Low price. Excellent value.

This is a great brush for sensitive gums.

For a bargain brush, I shouldn't be surprised at the poor quality of this brush. I buy the "soft" kind, but it's still harsh on my gums. While the handle is comfortable, and you can't beat the price, they do tend to wear out quickly.

very useful

Not the most effective for daily use. Get what you pay for.

This is my favorite type of toothbrush because it has a nice, full head and it's soft on gums but still cleans well. If I am running out and can't find them in the store, I order them online because I don't like using any other toothbrush.

This is a well performing toothbrush, I have no doubt, but I have been buying soft toothbrushes for years. After first using this one, I kept looking at the discarded wrapping labeled 'soft' in disbelief.