the youth, the WHOLE youth, and nothing but the youth
introducing the youth as we know it, an extraordinary age-fighting skincare regimen

Meet the newest and youngest (pun intended) additions to our skincare family:

new! the youth as we know it eye cream
the 10 most important ingredients we've found for eyes in one incredibly effective anti-aging eye cream.

Sometimes popularity is the mother of invention. To wit, we've followed up on our bestselling (and astoundingly-efficacious) the youth as we know it moisture cream (and in-spa facial of the same name) by engineering a quadruple-encore: the youth as we know it concentrate, cleanser, eye cream, and toner, all based on the top 10 anti-aging ingredients we've found in the past 10 years of giving great face.

what makes it extraordinary?

• dark circle drainers reinforce the firmness and tone of the eye area
• collagen and elastin protectors maintain skin firmness, strength and suppleness
• anti-crows feet peptides help restore the dermal matrix to improve elasticity and tone
• eye brightening boosters help and stimulate metabolic activity to increase cellular oxygenation
• advanced moisture binders bind water to skin for continuous hydration
• 7 day hydrators for improved hydration lasting up to seven days after each use
• skin protecting ceramides  help improve skin?s ability to naturally heal and restore
• wrinkle appearance smoothers help fight fine lines
• brightening multi-fruit complex boosts skin elasticity and hydration
• skin refining vitamin A improves skin texture and firmness without irritation

True to 'formula', we've taken the ten most important ingredients we've found for eyes and packed them into one WOW!-eliciting wonder cream. So, unless you have some sort of sentimental attachment to stuff like dark circles, crow's feet, undereye pillows, saggy eyebrow arches and, uh, being called ma'am, we suggest you snap up this reparative periorbital powerhouse pronto.

Gently pat from inner corner of eye to outer corner and back, taking care not to get in eyes. Use morning and evening as part of the youth as we know it regimen.