"Natural has never been so luxurious" ~ Frederic Fekkai

What is it?  Fekkai Au Naturel™ is the art of beauty without artifice.  Luxurious and purely gorgeous, this collection is infused with beneficial essential oils and plant-derived ingredients, and all absent of synthetic fragrance, dyes and high impact additives like sulfates and parabens.  Eco-conscious material complete with package of this positively created hair care.

All Au Naturel Products. . .

• Contains orange fruit extract, high in vitamin C, B complex, bioflavonoids, potassium, zinc, phosphorous and natural sugars which nourishes the hair and scalp and contributes to the moisture, softness and shine of hair.
• Do not contain any synthetic fragrances.  Instead, they are naturally scented and beneficial essential oils.
• Are packaged in bottles and tubes made with 40% recycled materials.

Shampoo utilizes natural-derived cleansers sourced from sugar and palm gently cleanse hair.

Au Naturel is weightless, refreshing and ideal for adding movement and body to normal-fine hair.

• Purifies:  hair is gently cleansed with a unique combination of natural plant derived surfactants
• Conditions: hair is nourished with herbal extracts and amino acids to smooth, strengthen and enhance shine
• Styles:  special proteins enhance hair's texture to give sheer, weightless definition.

Most consumers expect to have to make "pleasure sacrifices" when using natural products.  Fekkai Au Naturel challenges this thinking. . . the Au Naturel family maintains the Fekkai standard of luxury with lavish, touchable textures and beautiful fragrances that care for your hair naturally.

This shampoo, ideal for normal and fine hair, leaves hair ultra clean.  To go Au Naturel:  Massage.  Lather.  Rinse.  Follow with Au Naturel Weightless Conditioner.