This is my favorite for almost false looking lashes, which is my everyday look. (My lashes are naturally long, but too thin.) If you prefer lengthening mascara, something natural looking, or you tend to have problems with "clumps," my sense is that you may not like this mascara as much as I do. MF 2000 Calorie Extreme's fat tube and brush are identical to that of Cover Girl Lash Blast. (I had high hopes for CG Lash Blast, but it wasn't nearly good enough to replace my longtime drugstore fave L'Oreal Voluminous.) I like how the tube wipes most of the excess mascara from the brush before application. Thankfully, MF 2000 Calorie Extreme is a different formula than CG Lash Blast. It not only thickens, but also curls my lashes and adds some length. The "black velvet" color is great (better than the color I chose for Lash Blast, which ultimately looked like mud on my lashes). 2000 Calorie Extreme washes off easily with my La Vitton cleansing oil followed by more conventional cleanser. The best part, which makes it preferable to L'Oreal Voluminous in my book, is that it does not flake hardly at all, or contribute to raccoon eyes. I agree with the reviewers who advise not to use this on your lower lashes, although I rarely use any mascara on my lower lashes. It just looks wrong on me for some reason. I wish the tube were smaller, or at least thinner (I won't be travelling with it), but the formula is better for my thin lashes than Max Factor Volume Couture and all of the Cover Girl mascaras with rubberized wands (I tried them all). I am so excited to find this!

It is a great solution for eyelashes that are sparse and long. I find that it provides wonderful volume. I can wear a little for the natural days and a lot (it builds if you let it dry between application) if I want to glam it up for an occasion. I was very sad when Max Factor decided to no longer sell this in the US. I bought several this last time. I know folks say that the brush is not that great. I love it. So, it's big. So what. It works

If you want eyelashes long and dramatic, this is the one. This is my absolute favorite mascara.

This is my favorite mascarra! It makes my eyes really pop because it really does what it says it will-add length and volume and doesn't smuge! I wish max factor would continue to sell in the US

separates lashes very well.

I have tried almost every mascara on the market. This is my favorite for the price. I have very fine lashes and this gives me thick lashes and added length. The brush makes it easy to apply and I am always happy with the results. This will be the 7th time I have purchased this mascara. This time I bought 4 since Max won't be available soon so I would have enough to last awhile.

I actually bought this mascara at another store after seeing it in a magazine, and I really liked it. At first it was too watery but after a couple of weeks it dried out to a good consistency. I felt like it really lengthened and volumized my lashes. I like the plastic-y type brushes so that is something to keep in mind. I recently bought CoverGirl Lash Blast because I figured it would be the same thing, and I like it now after a month because it's dried out a bit. Since MaxFactor is no longer going to be available I would recommend Lash Blast.

Have used Max Factor for years; will be difficult to replace.

Tracked this down after the glowing review in O Magazine. No, it doesn't look like I have false eyelashes which is fine -- not the look I'm after. I used to use 2000 Calorie Mascara and this is called a plumper. Not sure what the difference is but the big brush takes some getting used to. Good product but once it's no longer available in North America, there are other products out there that offer the same result.

This is great mascara. I read about it first in Oprah magazine and gave it a try. But act fast because they are not going to be selling MAX FACTOR in US come January!