Daily Color Defense
With an exclusive antioxidant-powered UV fade-resistant system

Embellish platinums with an exotic white berry blend for lasting multi-dimensional radiance

Protect while flaunting the most natural grays to the sassiest, whitest of blondes

PurePremium Technology™

Have your way with your gray, light your white
Perfectly Platinum Colorflage™ Shampoo lifts platinum shades for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Goji, White Raspberry and White Winter Berry synergistically combine with other powerful ingredients so polished platinum strands emanate brilliance with traffic-stopping, diamond-like shine.

Protect. Defend. Shield. Restore.

• Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
• Defend: Super silicones seal in high-watt shine while defending hair against thermal damage.
• Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
• Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.

PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.

Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Perfectly Platinum Colorflage™ Conditioner.