I was using Aveeno baby wash on my nearly 3 year old. That stuff didn't last long, was difficult the squeeze out of bottle, required multiple squirts to rag to clean his tiny body. And he still had eczema rashes even though the doctor gave us a cream to apply on his body. This bar I rub against the rag--lots of suds (Nathaniel loves that!), smells fresh (I don't know any other way to explain it), I don't have to reapply to rag, and NO MORE ECZEMA RASHES! Now, I use less of the doctor's cream. Nathaniel also scratches much, much less!!

All I have to say is thank goodness for this stuff. When my first son was about four months old he developed this round, red rough patch on his arm. His pediatrician thought it was a fungal infection until it spread all over his little body instead of getting better. Turns out it was eczema. I was using Johnson's head to toe baby wash on him at the time. After switching to this and a dye-free, perfume free laundry detergent, the eczema cleared right up without having to use the prescription the pediatrician gave me. I still use it on both my boys nearly six years later. It cleans effectively without being too harsh on their skin. It also works well on moms and dads with dry skin. ;)

I love this soap! I got it for my baby, but it's become both my husband and mines favorite soap for us as well! It smells great and leaves your skin feeling clean and soft!

When I received it, I used it first to make sure it was sensitive enough for my son to use. I liked it a lot. I wanted to continue to use it, but I gave it to my son, he said that it does not irritate him, and it takes off a lot more dirt than other soaps. I would rate this product 5 stars, Aveeno 4 stars, and Dove 3 stars. Also, I am now shopping for more than one this time. Sincerely, a young, happy mom.

This soap has the softest, sweetest scent for a baby! I love snuggling with my 15 month old boy after bath time and rubbing my nose in his hair! I have found, however, that it does not work well for me...I need a stronger soap for high-sweat zones, especially after workouts.

I love this soap! It makes my son's skin so soft, and it smells just delicious! It makes a very good lather, so I found that a little goes a long way. I also recommend the Buttermilk lotion. I give my son a bath every night, and thanks to the soap and lotion his skin never ever gets dry, even in the harsh Wisconsin winters.

i love this soap! I use it on my face and body. I love the shape, the smell, and the texture of it. As bar soaps go, this is pretty darn gentle.

This is the only soap I've found that doesn't irritate my son's sensitive skin. He's 4, and I've used it since he was a baby.

This is a good soap with a pleasant smell, but it is not very long-lasting.

This soap lathers up nicely and rinses clean - no slippery baby! Since it rinses so well, you really need to use some kind of lotion because it has no moisturizing effect.