My daughter has many allergies but because of an autoimmune disease she is seriously restricted on what medications she can use. Aveeno foaming bath and anti-itch lotions were recommended by her endocronologist and has been a livesaver for us. We try to limit her use of antihistimenes so for many months we needed to carry the anti-itch cream everywhere we went and used it almost nightly for large patches of hives. Even though she is improving and the hive outbreaks are futher apart, she still uses the bath foam for her dry skin, and we are never without tubes of anti-itch cream by her bedside, in her backpack and my purse, and in the car. This is the only product that has worked without causing distressing side effects . I don't know what we'll do if it's ever discontinued. Thank you for a wonderful and safe product.

I have very sensitive skin. EVERYTHING makes my skin itch! And when I scratch the itch my skin swells and burns. Then the itch gets worse! It's torture! This cream stops the whole cycle. As soon as I feel an itch I just put a tiny bit of the Aveeno Anti-Itch Lotion on the area and the problem is solved.

A definite 5 star product, I am also hoping this is one product that is never discontinued. I have tried many anti-itch creams, lotions, gels, etc. This is the only one that really works for me. I have told my mother about it, and she is also now a believer.

It stopped my itch {mosquitoes} very quickly. My husband also commented on how well it worked. We both found that any odor disappeared in a very short time, and we noticed no discoloration to our skin. You need to rub it in very well.

Shaving my legs makes me itch like crazy! I've tried for years to find something that I could put on my legs after the shower to control this. This product was the first that actually did what it said it would do. I recommend it highly!

If you have sensitive skin that is prone to rashes, this is the best lotion around. It works much better than the steroid creams and you can apply it as often as you want, unlike prescription lotions.

I used Aveeno Anti-itch Concentrated Lotion on a patch of poison ivy and it worked quite well. It didn't leave my skin dry like calamine lotion does. The cream worked into my skin and left it very soft. It also stopped the itching. The only thing I didn't care for was the very strong camphor smell.

Lucky for me this product came just in time. I was able to test it out on several nasty tick bites. The product did take away the itch quickly and seemed to last a long time. The only draw back was that it took a while to dry. But I'd definitely recommend the use of Aveeno Anti-Itch for any itching bite.

Aveeno Anti-Itch Concentrated Lotion was a good product. It worked really well on my insect bites. It also did a good job of drying up poison ivy, but it didn't take the itch away. I'd use this product again.

This product wasn't my favorite for controlling itches. While it stopped the itching, the consistency of the product left a chalky appearance on my skin and didn't rub in very well. I probably wouldn't recommend this to friends or family, and probably wouldn't purchase again unless its consistency was changed. It's too much like calamine lotion.