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With Light Enhancers™

Purifies blonde strands to bring out glistening highlights; perfects golden blonde tones

Honey to Caramel.  For darker shades of natural, color-treated or highlighted blonde hair.

See your hair in a whole new light™

Light has the power to maximize the unique qualities of every hair shade.  Blonde hair is beautifully transparent by nature, allowing light to shine through it, reflecting off of other strands to create a multiple shine effect.

sheer blonde® Highlight Activating Daily Shampoo, with Light Enhancers™, rids strands of dulling residues, restoring blonde hair's clarity so light can shine through.  The result is blonde hair that looks instantly brighter with even tones and sparkling shine.

With Brightening Extracts:  Natural Caramel, Honey and Wheat Germ

Non-Color Depositing

For further information, visit johnfrieda.com or call 1-800-521-3189 (USA)

Made in USA

Apply shampoo to wet hair and gently massage.  Rinse thoroughly.  Repeat if necessary.  Follow with sheer blonde® Glistening Perfection® Daily Conditioner and any sheer blonde® styling product.