Fuller Hair Plus Xtra-Long Color Wear!

Amplify Color XL is a unique volumizing shampoo for color-treated hair, formulated to provide Xtra volume, Xtra shine, Xtra long color wear!  Advanced polymeric technology weightlessly adds volume to fine, flat hair, leaving it full of tremendous body and shine.  A naturally-balanced cleansing complex with a UV filter helps protect color from fading or washing out.  The Amplify Volumizing System increases hair thickness and diameter with every use.

For sale only in professional beauty salons.
Made in USA

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drugstore.com, inc. is not associated or affiliated with Matrix Essentials and is not a licensed retailer of Matrix Essentials. Matrix Essentials guarantees this product only when sold through authorized retailers, and cannot guarantee the authenticity of any product sold by an unauthorized retailer. drugstore.com, inc. cannot guarantee that this product is covered by any manufacturer's warranties or eligible for any manufacturer's rebate. If the UPC codes or other tracing codes are missing from any product container of a Matrix Essentials product, please retain your purchase receipt to assist in the tracing of that product in the unlikely event it is defective.

Apply to wet hair; work rich lather throughout.  Rinse and follow with Amplify Conditioner.