I used to only be able to purchase this from my stylist at a higher price. This is a great product.

Lightweight but STRONG HOLD!

This could be the best hair product ever made! It's the only gel in the world that can make my wavy, thick, unruly hair straight and manageable. It can make a bad haircut look not-bad-at-all. I'm thrilled that I found it here and at a good price. You've got a new customer.

It is too stiff. Looks white like crust.

I love this gel. I use it on my boys and their hair stays PERFECT....the only problem is that it is blue....my son has brown/black hair and you can see the color sometimes.

Like another poster here I am in the military and always have to wear a hat everywhere. I got tired of having a shaved head and flattops so I finally decided to grow my hair out. I couldn't just let it go all over the place so I researched what gel would stay in even if I was taking a hat on and off all day. I got a few recommendations for this one so I bought two tubes, and this stuff is amazing. Even though I am taking my hat on and off all day it holds in place. The real test came when I had to wear my ACH (helmet). I was amazed when I took it off after a HUMVEE ride and my hair was still ok. Now obviously it wont hold exactly 100% of you hair. For example the front of my head is usually a little less 'held' (if that makes sense) then the middle, but thats from the hat coming on and off. Overall if you are looking for a strong gel that wont flake and fall out with everyday activity this is it. If you are serious about your hair the cost isn't bad, you wont be disappointed.

Im in the military now, but before I joined this product went with me everywhere. Even now in the army I push the limits of how much hair I really can have. At least I can use this gel after work and on the weekends. I've used many products, but this is the last one I will use. DONT WASTE YOUR MONEY ONE ANYTHING ELSE. It may seem a little high, but it will last you longer than most gels out there. Simply because a little will last you all day, and you'll never have to redo your hair. Even after long nights I wake up and my hair is just the same as it was when I fixed it.

OK - my biggest fear in life is that this gel will somehow become unavailable. It's hard to find so I buy them in bulk. This product is amazing! My hair stays in place no matter what the weather or activity. I'm a performer and sweat a lot and this is the only gel that keeps my hair in place. I LOVE IT. Oh, and it smells good too.

This has got to be the best hair gel out there; I love it! I have been using Hard Up gel for over a year now, and I have never been let down. It can dry really hard and stiff, but I believe it depends on the amount you use. Try it; you will love it!

This product is great. I have not used any other hair product that has made it so easy to style my hair, and hold it in place so well. Others must try.