Free & Clear of Perfumes and Dyes

• Non-toxic
• Biodegradable
• Hypo-allergenic
• With non-chlorine bleach
• Removes stains
• Brightens colors
• Ultra concentrated
• Color safe
• Kosher certified
• 18 Loads

'In our every deliberation, we must consider the impact of our decisions on the next seven generations.' -From The Great Law of The Iroquois Confederacy.

You Are Making A Difference™
If every household in the U.S. replaced just one bottle of 18 load petroleum based powder laundry detergent with our vegetable based product, we could save 93,200 barrels of oil, enough to heat and cool, 5,300 U.S. homes for a year!

• Non-toxic.
• Biodegradable
• No petroleum based cleaners
• No optical brighteners
• No phosphates
• No dyes or artificial fragrances 
• No chlorine bleach
• No NTA or EDTA
• Safe for septic and greywater systems

Our Free & Clear laundry powder is tough on dirt and stains, but gentle on your clothes and the earth. Unlike conventional laundry detergents, ours won't leave residues or fragrances that can irritate sensitive skin and noses.

Why are vegetable based cleaners better?
Most laundry detergents are made from petroleum based cleaners which use oil, a precious, limited natural resource that will someday be depleted. Our vegetable based cleaners are made from a renewable resource and therefore save petroleum.

What are optical brighteners?
Found in most laundry detergents (but not ours) these fluorescent chemicals convert ultra-violet light to blue-white light that makes whites appear whiter. They don't readily biodegrade and are often toxic to aquatic life.

What are phosphates?
Phosphates are used in detergents to soften water. Phosphates can cause algae blooms in lakes and ponds that can lead to the suffocation of aquatic plants and animals.

Why is chlorine bleaching dangerous?
The production and use of chlorine bleach creates dangerous toxins such as dioxin, furans and other organochlorines. Once loose in the environment, these chemicals accumulate in both people and animals. Hundreds of studies have shown a direct link between dioxin exposure and cancer, birth defects and developmental and reproductive disorders. The non-chlorine bleach in our laundry powder, however, is an oxygen safe bleach, which readily degrades into oxygen and water.

Why is the word "CAUTION" used on our product?
Even though this product is Non-Toxic, we still need to use "CAUTION" because all powders can cause eye irritation and harm if swallowed.

Unlike many conventional cleaning products, we use only those ingredients that do not pose any chronic health risks and are safe for the environment.

We disclose all Ingredients: Naturally derived cleaning agent (coconut-based surfactant), non-chlorine all color bleach and whitener (sodium percarbonate and non-animal derived enzymes to remove protein and starch stains), soil dispersant to prevent soil redeposition (carboxymethyl cellulose), water softener (soda ash, a naturally occurring mineral).

Not tested on animals. No animal ingredients.

Individual packages of this product may weigh slightly more or less than the marked weight due to normal variations incurred with high speed packaging machines, but each day's production averages slightly above the marked weight.

Thank you for purchasing Seventh Generation products and for caring enough to help make the word a healthier and safer place for this and the next seven generations. -Jeffrey Hollender, Founder & President

For Best Results: Sort - Follow garment care label instructions. Pretreat - Mix a little water with the powder to form a paste and rub gently into stain before washing. Measure - Fill to first line for medium loads; up to 1/4 scoop more for heavily soiled or larger loads. Pour into washer as it fills with water, then add laundry. Washing full loads helps conserve water.