The product is worth your money i just wouldnt use it on wet or damp hair. The steam that comes out the pores is extremely hot and can burn. It does take awhile to do your hair, but thats also depending on what type you have and what products you use. In the end- there are good turnabouts. If used too often may cause heat damage, but thats aswell with all heat hair products. In the end it leaves my hair pretty nicely and i do find its a good straightener for the price.

I love this iron, I had a Solia Iron until it stopped working. I bought this one after reading the reviews and it does the same job as my last iron, the only thing is that this one is least expenisve and it gives you the same results.

This product smells like burning hair when its on no matter how low the setting is. Damages hair. Makes hair frizzier. What a rip off! Even my 15 dollar hair straightener was a little bit better than this piece of junk! It damages my hair even when i use a heat protector spray.

I have layered med-long(about 3-4 inches past shoulder ), thick, coarse and wavy hair that I am trying to grow out. Because of the texture of my hair anytime i blow out my hair, low and behold the next day my waves return, not frizz, but my hairs' body and wave. And then there I go again attacking it with the blow dryer again(which totally dries my hair out). I hate blowing my hair out! Although I love the results I cannot stand the heat. I feel like I am going backwards in the cycle( blow drying straight, and then sweating the already dry pieces into frizz again and then going back over that peice and then sweating out yet another piece, etc.) and my husband hates being around me when I blow out my hair(we've had many arguments about heat and blowing out my hair). See our schedules are totaly different. He works from 12am -8am amd I work from 5am-12pm. So I find it difficult to find the right time to do my hair without waking him (because he's a vampire). This product is quiet(except for the steam hiss but thats nothing compared to a blow dryer). I am not a person who puts alot of product in my hair or likes to do my hair less than every 5 or 6 days. I have used it on dry hair and gotten good results, but my absolute favorite is damp/wet. I just apply Loreal heat seekers hot/straight on my damp hair, comb through and seperate small sections of hair starting at the back. I use setting 26 on damp hair to be safe and go over the same hair peice about 3-4 times. It is an easy process. If you have the patience to blow 1600 watts of hot air onto your neck with one arm and brush your hair over and over with the other arm, then this is an absolute breeze to use and in my opinion lasts way longer than a blow dry. People who have had a bad experience with this product probably didn't use it right. Also READ THE INSTRUCTIONS/DIRECTIONS for HEAT HAIR PRODUCTS when using with an iron or heat appliance. Alot of heat products are for DRY IRONING HAIR like Got2Be, but someone may think because the front of the bottle says for flat iron, that it can be used on wet hair for ironing, then their hair breaks or burns and they write terrible reviews and scare people away from an awesome product. Or they use it without using a heat protectant product or ironing on dirty hair. Or they may be putting to much hair in the iron. Remember it's an iron, so the thinner the peices, the straighter and shinier the hair. Not only does it fight frizz, but it also makes hair shiny(which is an obvious indication that moisture has been infused into your hair)! This product is THE BEST! Just remember to use it with a suitable hair protectant, Thermashine system and don't use it everyday! If you've already used it on wet hair don't over do it on dry hair!

The only way it straightens your hair is if you go over the same strand for half an hour. Even then, it leaves it frizzy. Don't buy this one!

Took a long time and did not work.

When I first got this product, I was a little nervous that it's rather compact size compared to my previous straightener would mean the product wouldn't work as good, but I was wrong! I love that the ceramic plate is set in the body of the straightener instead of sitting on top, so I no longer get my hair snagged. It heats up VERY quickly and is very easy to adjust settings. The only problem I've had with this product thus far is that the recommended settings don't always do the job. I have VERY curly, frizzy thick hair and the recommended setting did very little. It took me a while to find a setting that would "get the job done" but once I did, wow was this product great! I'm VERY impressed so far.

I love this thing. Used once at my cousin's house and had to get one for me and the thinner one for my son. We both have straight looks and with natrually wavy hair this tool is a must. Use it right on your damp/wet hair. It steams it dry and straight! Looks better if you take your time and section it off. Be careful the steam will BURN if you're not careful. Overall I would recommend this to anyone who wants a straight and sleek style. My hiar is not easy to straigthen either. I recommend getting Frizz Ease flatiron conditioning spray too. Makes smooth and silky!

I have naturally thick, coarse, curly hair. Usually my curls look great, but the last year or so, I've kind of lost track of my hair due to becoming a caretaker for my ill fiance. A few months back I wanted to go to the salon for a blow out but I just don't have the time and money to go to one. So, I decided to purchase the Wet2Dry straightener. I'v had my eye on it for a while and was worried it was going to be a waste of cash. A week later after I washed my hair, I tried it and I was so happy! In the past, when I used to blow out my hair with a dryer and brush, it would take hours and my hair was never fully straight and always frizzy. But with the Wet2Dry my hair was sleek, straight and shiny and I was done in less than one hour. No frizz at all and my hair stayed straight for a full week. No kinks or waves crept up and it withstood humidity and rain. I love this machine. I also recommend wiping the plates down after using, and definitely use some sort of heat protector in your hair. I prefer the sprays. And be careful with the steam that seeps out of the holes and sides of the straightener.

I use this on a daily basis and ever since I started using it, my hair has looked great. I have straight hair, but it always had a wave and the ends were unmanageable. Now I have the perfect stick straight look that I always wanted. It heats up so quick and I can do my hair in a short period of time. At first I was skeptical about buying it, but I'm really glad I did. It was so worth it!!!