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Real Techniques by Sam and Nic Chapman

Real Techniques

 – Superior makeup application results in a flawless look. With the right tools in your cosmetic kit, you can make each product look better on your skin. Real Techniques offers a line of innovatively designed makeup brushes, which can be used to apply everything from powder, blush, and bronzer to eye shadow and eyeliner. This London-based company has designed its products with you, the consumer, in mind, making them simple to use while remaining highly effective. Give your cosmetic look a boost by adding Real Techniques products to your toolkit. Your flawless complexion will thank you.
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Company Founders

Sisters Sam and Nic Chapman are the brains behind the Real Techniques brand. While the women describe themselves in many ways - as bloggers, beauty bootcamp instructors, and moms, among other titles - their professional background is as makeup artists, making them true experts in the beauty industry. Combined, they share 30 years of experience in the cosmetic industry, working as makeup artists for models walking the catwalk and posing for photographs and celebrities parading down the red carpet. These London-based sisters created Real Techniques products to share their knowledge of makeup and beauty with consumers like you.


Real Techniques prides itself on innovation. Using high-tech materials and innovative design, Real Techniques products are on the cutting edge of the beauty industry, offering unique advantages for users. For example, in its line of makeup brushes, Real Techniques hand cuts each brush head so that it is the perfect shape, leading to superior makeup application. The brushes use plush synthetic bristles that are cruelty-free. Made of taklon, the bristles allow for perfectly set makeup no matter the occasion. Even more, the brushes use extended aluminum ferrules, allowing for light and easy use. Real Techniques has also simplified the cosmetic application process for its customers. Each brush is color coded - for example, a gold handle is a brush used for applying base, while purple brushes work best on the eyes. In addition, the brush name is included on the handle to avoid any confusion about how and where to use it. Thus, the Real Techniques brand is marked by high-tech products that are simplified for the average consumer.


You can purchase Real Techniques makeup brushes individually or as a set depending on your needs. Consider the type of makeup that you apply daily when purchasing brushes. You can find brushes that are designed to blend cream or liquid foundation into your complexion to create a flawless base. Others can be used to apply powder or blush. Complete your look with a setting brush, which is perfect for dusting on a light layer of powder or highlighter to maximize your glow. You can also select Real Techniques brushes for eye shadow and eyeliner as well as those that can groom your lashes and brows. If you're ready to transform your cosmetic routine, opt for a set that gives you all of the brushes you need to create a beautiful look every day. You can even purchase a travel set, ideal for on-the-go makeup application.

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